If you watch the financial news channels or read the business section of your local newspaper, you may have noticed something that is important to you as you make financial decisions: nearly all of the business news that you will read, view, or hear is sensationalized.

Don’t take my word for it. As I write this article, the stock market has had a dramatic move up. In fact, over the past 7 days, there have been triple digit gains in the Dow Jones Industrial Average. As I watch the financial news channels, nearly all of the stories talk about how the recent economic downturn may be over and recovery and prosperity may be here to stay.

This isn’t the first time that the stock market has run up fast. In early 2009, the market had a 30% run up in value in a short period of time. One particular day, the financial reporters talked at length about how the recession may be over. The next day, less than 24 hours after the stories of happy days are here again, the stock market dropped in value. It was a big drop. Triple digits, in fact.

To say that nobody expected this to happen would not be true. Everybody knows that there are always temporary bumps in the road. In fact, sometimes they are large and dramatic corrections. What were stories about the recession that was no more, in less than 24 hours, turned in to stories about how bad the economy was and how we were all fooled by the latest bull market.

Analysts filled the websites and airwaves with stories about how the economy was entering another period of free fall and investors would be well advised to take their money out of the market and ride out the storm.

Don’t forget that while responsible journalism is to report the facts, gaining and keeping viewers and readers is big business. Getting top advertising rates depends on the number of viewers.

I watch the financial networks each day and gain valuable information from them but as an investor I also recognize that creating emotional stories that sound an alarm will keep the viewers coming back. My investing decisions need to be made through my own research or the opinion of somebody who has gained my trust over a long period of time.

Here’s the bottom line. I know many people who invest based on what the guest commentators on the financial networks have to say. Sometimes it works out well but other times they lose money and feel betrayed. Take the knowledge that you gain from the news and add it to the list of facts to consider. Don’t make decisions based on it.

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