Recent Articles
“Soft” and “Hard” Credit Inquiries - What’s the Difference?
written by John Crenshaw
Back in the heyday of the mortgage market when shady brokers were selling their socks off (which really wasn’t long ago now), they used the terms “soft” and “hard” credit inquiries when talking about pulling borrower’s credit scores. In fact, confusion about the difference between these types of inquiries was an easy thing for shady [...]
Free Link From PR3
written by John Crenshaw
[Update: 1/28/2008 - PR3? It looks like PR0 to me... How we went from PR3 to PR0 in 45 minutes]
Many of our readers may be wondering why we disabled the comment feature on this site. It’s not that we don’t want to hear from you, we absolutely do, but out of nearly 150 comments left [...]
2 Simple Steps To Stop Getting 10 Refinance Calls A Day
written by John Crenshaw
If you’ve owned a home, you’ve probably experienced a strange phenomenon: A million calls from different lenders begging for your refinance business. I know, it’s annoying, right? I’ve had clients who receive 10 or more such calls a day; I’d be pulling my eyeballs out, but that’s never happened to me because I know how [...]
How The Mortgage Industry And American Consumers Team Up To Inadvertently Harm Each Other
written by John Crenshaw
I was speaking with a buddy today about how mortgage professionals are taught to sell mortgages as opposed to taking on an adviser role in the refinance process. We both started out in this industry at the same company, which, by the way, if there were a more dishonest company, its owners couldn’t possibly have [...]
The Commoditization of the Mortgage Industry
written by John Crenshaw
Commodity: “Any bulk good traded on an exchange or in a cash market.” Investopedia.com
Mortgages Have Become A Commodity - How That’s Happened
In the early years of business, before the information age, consumers chose to patronize companies that were honest and delivered as promised; when a consumer chose a company to work with, that consumer was [...]