Back in the heyday of the mortgage market when shady brokers were selling their socks off (which really wasn’t long ago now), they used the terms “soft” and “hard” credit inquiries when talking about pulling borrower’s credit scores. In fact, confusion about the difference between these types of inquiries was an easy thing for shady [...]

If you’ve owned a home, you’ve probably experienced a strange phenomenon: A million calls from different lenders begging for your refinance business. I know, it’s annoying, right? I’ve had clients who receive 10 or more such calls a day; I’d be pulling my eyeballs out, but that’s never happened to me because I know how [...]

I was speaking with a buddy today about how mortgage professionals are taught to sell mortgages as opposed to taking on an adviser role in the refinance process. We both started out in this industry at the same company, which, by the way, if there were a more dishonest company, its owners couldn’t possibly have [...]

Commodity: “Any bulk good traded on an exchange or in a cash market.” Investopedia.com
Mortgages Have Become A Commodity – How That’s Happened
In the early years of business, before the information age, consumers chose to patronize companies that were honest and delivered as promised; when a consumer chose a company to work with, that consumer was [...]